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Have you been struggling to grow your clientele?
Have you tried EVERYTHING, but you can’t seem to get any results.
With an increase of at-home products from drug stores and beauty retailers, in addition to fierce industry competition, attracting new clients has become increasingly difficult.
You don’t have to give up or close shop though, you just have to be more creative with your efforts.
Try these unique hair salon marketing ideas to grow your business.
1. Instagram Influencers
With over 1 billion users and a fast-growing network of influencers churning out millions of sponsored posts each year, Instagram has become the most important influencer marketing channel.
What exactly is influencer marketing?
Influencer marketing is when companies partner with influencers in order to increase brand awareness or conversions among a specific target audience.
This is a great way to generate brand exposure.
For you to maximize your ROI, you will need to locate a local influencer.
You can do this by searching your city or relevant hashtags on the app and sending them a direct message or email.
A beauty influencer could be ideal, but you don’t have to stop at that. This person could be a popular photographer, blogger, or athlete.
Just ensure that this influencer reaches the demographic of your target client.
Select your influencer and collaborate with them by gifting them promotional items to wear like branded apparel or style their hair, so they can create content to promote your salon.
2. Utilize Pinterest
79.5% of Pinterest users are women.
83% of the women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook.
This makes Pinterest perfect for salons.
You can create boards for special events and life moments that women use Pinterest for, including birthdays, weddings, or graduations.
As you serve as Pinterest inspiration, your posts will be continuously shared expanding your reach. You can even create a board specifically for your location to ensure you capture a local audience.
Pinterest offers analytics so you can see how your posts are performing.
3. Makeover Events
Makeovers are a great way to showcase your skills, generate buzz, and give back to your community.
This would work great as a Mother’s or Father’s Day event.
You can create a “contest” on social media asking people to nominate a special person for a makeover.
You could make it even more creative by asking the nominator to post a video explaining why the nominee deserves a makeover, allowing you to expand your reach to the followers of their accounts.
Once you select a winner, be sure to create an announcement post and document the actual event with photos and pictures.
This will generate positive discussion around your brand and services, serve as great social media content, and show that your business gives back.
Your winner and their family will talk about this for years to come. Word of mouth is still powerful.
4. Offer Online Booking
A recent study discovered that 31% of its respondents would be more likely to choose a new service provider if that provider offered online booking options.
Appointment setting via phone can be frustrating for clients and your staff. Make this process easier and more convenient by offering online booking.
This service also creates a call to action for your website and social media profiles.
After they view your work, they can conveniently book with the click of a button.
Online booking will also remind clients of their appointments, thus decreasing the amount of missed appointments you incur.
5. Join Styleseat
StyleSeat is an online platform for beauty & wellness professionals and clients. Professionals can showcase their work, connect with new and existing clients.
This site will allow you to reach new customers with ease.
People search for specific styles or services through the app and can select you, view your services, read reviews, and book directly.
In 2014, the platform had booked over 5.5 million+ appointments.
6. Email Marketing
53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact.
Consistently engaging with your existing and potential clients helps you stay top of mind.
You can share content like specials, upcoming events, or hair care tips.
Delivering relevant content that doesn’t feel spammy will help you to build a relationship with your clients.
7. Local Partnerships
Partnering with local businesses is a win-win.
You can both utilize each other’s client base to cross-promote.
Select businesses and brands that make sense for your target client base. If you own a barbershop, you could display your business cards in an upscale gym or apparel store.
You can even give away promotional items like canvas bags.
The businesses you select to partner with will be able to do the same in your business.
It’s also a good idea to collaborate with one another on events.
For example, an apparel brand partner could donate the previous makeover event with a tie or gift card to their location.
8. Social Media Ads
Facebook, Instagram, Twitter, and Pinterest all allow you to pay for advertising for much cheaper than traditional methods.
If you are struggling to grow your following, or you’re not seeing results from your page after adjusting your strategy, try paid ads to give you a boost.
9. Create a Blog
Blogs, like email marketing, help you to establish relationships with your clients by delivering useful and relevant content.
Blogs are a great way to capture emails by asking users to subscribe to your blog or delivering lead magnets like a “wedding day checklist”.
Blogging is a great inbound marketing technique.
10. Create Videos
According to Optinmonster, video marketers get 66% more qualified leads per year.
Video marketing is a great way to capture a new audience.
Studies show that 54% of consumers want to see more video content from a brand or business they support.
There are a variety of topics to create videos on such as hair care, how-to, and a showcase of your services.
Try These Unique Hair Salon Ideas Today!
What are you waiting on, for new clients to just walk in your door? Those days are over, but these unique hair salon ideas will help you achieve results.
Contact us to learn more about how promotional items can increase your business.